Simply owning your property and hoping you’ll get tenants is not the ideal path for a property investor - in today’s property market, competitors and picky customers want bang for their buck. You need to have an edge over the average market offering.
Some choose to avoid the additional investment required and suffer the consequences - it’s no use to complain about rentals, or blame agents for not doing their due diligence. Some will say the market is down, oversupply of properties, etc. etc.
And that’s why the ideal path requires a *crucial last step* - taking the initiative to invest a little more into beautifying your property. This raises property value, beats out the average competition, and increases rental demand.
Where you want to be is right at the top of the pyramid - the ‘Designer Fully Furnished’ portion. All property seekers buy or rent purely based on emotions, as it is with everything else (apart from necessities, of course). Empty rooms do not trigger an emotional response - beautifully furnished rooms do.
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